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MGD 64 now Miller 64

In yet another move to make their brand more relevant, MGD64 will become Miller64.  However, the beer itself has not changed.

Why did they do this? Supposedly their consumers were calling it Miller 64, so they went ahead and decided to rename it. Why not, right?

The re-release will be supported by a national marketing campaign targeted at of-age consumers who enjoy a balanced lifestyle. Whatever that means.

 

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