Coors Light is now the #2 most conusmed beer in the U.S. Can’t say I didnt seen this coming. Everyone drinks Coors Light.
According to Beer Marketer’s Insights, Coors Light sold 18.2 million barrels, while Budweiser sold a lesser 17.7 million barrels.
Coors Light has been steadily increasing its market share over the past several years. This comes amid a sharp downturn in beer sales- approximatey 2.9% industry wide.
So what’s to blame for Budweiser’s demise? Beer drinkers are now moving away from full calorie beers and moving to light beers. That’s the hunch, at least.